About VPC

Vantage Point Communications — your results-driven communications partner delivering innovative marketing solutions based on creativity, integration and analytics, utilizing both traditional and digital channels. Offerings include marketing/brand strategy, media planning/buying, PR/publicity and promotions, comprehensive creative development and graphic design services, integrated web marketing and social media solutions, print management, editorial services, and complete custom publishing — all one would expect from a full-service agency, with the focused attention of a boutique firm.

Just to name a few of the wonderful clients we have been honored to work with...



Aaron Bleidt, principal/managing director

With 19 years of leadership experience in media, marketing and publishing, Aaron Bleidt served from 2000 to 2010 as founder/publisher and executive editor of CitiScapes Metro Monthly, Northwest Arkansas’ longest running regional lifestyle magazine. Upon selling the publication, he established Vantage Point Communications in 2010. Through Vantage Point, he has led numerous successful marketing and public relations campaigns, particularly in the mid to large nonprofit, arts/culture, tourism and community development sectors. A native of Fayetteville, Arkansas, and a longtime participant in civic/community affairs, Aaron has served on a number of government and nonprofit boards, including a gubernatorial appointment to a state commission and being elected to three terms in office representing Fayetteville on the Washington County Quorum Court, the county’s legislative body. He was selected as a volunteer intern to the White House during the Clinton Administration as part of the Arkansas II White House program, working in the Executive Office of the President and National Economic Council. In the nonprofit arena, he has had the pleasure of supporting and serving on the boards of Habitat for Humanity, Single Parent Scholarship Fund, Abilities Unlimited, Fayetteville Downtown Partners, Fayetteville Underground, NWA Museum Foundation, and most recently on the board of the Botanical Garden of the Ozarks and as an ambassador for Crystal Bridges Museum of American Art. Aaron recently received a C-Suite Award from the NWA Business Journal, recognizing area CEO’s and C-level leaders for career achievement. On the personal front, Aaron is an avid art collector, and can often be found on his mountain bike or kayak exploring the great Northwest Arkansas outdoors. He also enjoys travel writing, and sharing with the world just how great his hometown region really is!  Email Aaron at aaron@vpointcommunications.com

Susan Wallace, partner of counsel

Susan Wallace brings more than two decades of advertising/marketing agency experience to Vantage Point. Prior to merging with Vantage Point Communications, Susan was the principal of Wallace Media Services for six years, providing a broad range of media and marketing services for an array of clients including Butterfield Trail Village Retirement Community, Arkansas Western Gas (now SourceGas), Springwoods Behavioral Health and Opera in the Ozarks, among others. Prior to establishing Wallace Media, she worked for Blackwood Martin/CJRW (now CJRW Northwest) for 16 years, supervising the Fayetteville Advertising & Promotion and Northwest Arkansas Tourism Association accounts, as well as the Charter Vista and HealthSouth Rehab Hospital accounts. During her tenure at Blackwood she served as Media Director and Account Supervisor. Susan is also an accomplished writer, regularly contributing to a number of regional and national publications. A lifelong resident of Northwest Arkansas, Wallace is actively involved with a number of civic and charitable organizations.


Michelle Bradford  |  Client Services Director + Public Relations  |  michelle@vpointcommunications.com

Greg Moore  |  Art Director & Senior Designer  |  greg@vpointcommunications.com

Greg Moody  |  Production Designer

Janie Clark  |  Publishing Division Sales Director  |  janie@vpointcommunications.com

Linda Herberger  |  Accounting  |  accounts@vpointcommunications.com

Abbey Pierce  |  Marketing/Media Coordinator + Social Media  |  abbey@vpointcommunications.com