Collier Drug Stores / 100th anniversary campaign

As Collier Drug Stores approached its 100th anniversary of serving Northwest Arkansas, we were was asked to develop a multi-faceted promotional campaign across print, digital, in-store, television, radio and outdoor channels.

The campaign was built around a visual timeline of the company’s service milestones across the 100 year period, marking innovations in Northwest Arkansas such as the first delivery service, first use of computers, and a myriad of other achievements in the market.

+ Campaign identity
+ Media planning
+ Advertising / print, broadcast, and digital
+ Television spot creative and production