The Roan Group / National Association of Convenience Stores (NACS) / Brand Identity System

One of the largest associations in the world, the National Association of Convenience Stores, headquartered in Washington DC, advances the role of convenience stores as positive economic, social and philanthropic contributors to the communities they serve. The U.S. convenience store industry, with more than 153,000 stores nationwide selling fuel, food and merchandise, serves 160 million customers daily—half of the U.S. population—and has sales that are 10.8% of total U.S. retail and food service sales. NACS has 2,100 retailer and 1,750 supplier members from more than 50 countries. We partnered with consulting firm Roan Group to redesign NACS’ brand identity in 2016 and have been working since executing it across multiple communications and marketing channels.

+ Brand identity
+ Brand guidelines document
+ Collateral material
+ Multi-channel brand assets
+ Annual NACS trade show brand and supporting promotions and collateral
+ Multiple sub-brands and program brands